Syndee Feuer

Personal Branding

What Employers Are Looking For in a Resume 

How often have I heard this from clients:  A company I am interested in wants a resume and I do not now where to begin. I have an old resume, but I know it is not good.

Resumes today are different than those of 15 or 20 years ago. Your resume is your marketing tool and it has to have a compelling message that makes you stand out from the crowd’.

So, how do you move forward?
Ask yourself these questions:

  1. Do I know what to include in a resume?
  2. How will I brand myself to meet potential employer expectations?
  3. What sets me apart from all the others who are applying for this position?
  4. What have been my major accomplishments?


Answers to these question will help you in resume development and will send a clear message to a potential employer.  This kind of information must be included in your resume to aid you in getting noticed by a potential employer.

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Syndee Feuer
  • Certified Professional Career Coach
  • Certified Personal Branding strategist
  • Certified Professional Resume Writer
  • Certified 360 Reach Analyst
  • DISC Certified by Thomas International
  • Masters in Education
  • Business background with Fortune 500 companies including ATT Wireless, Convergys Corporation, New York Telephone (now Verizon)
  • Member: Professional Association of Resume Writers & Career Coaches
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