Career Coaching Tips = Success

How to Stand Out From the Crowd and Surpass the Competition
With numerous  cut-backs, lay-offs and shut downs, the labor pool is growing and competition is increasing for openings at  all levels.  Hundreds may apply for a single job. So, how can you ‘stand out from the crowd’.

Make use of the tools available to you today
There are so many great online sites for doing job search research. Aside from job boards that post jobs, identify companies you want to apply to. Search out employees who work for these companies and make every effort to establish a connection with an employee who works for this company. LinkedIn is a great tool for this.

Before you are interviewed
Go to the company website. Read about their products, services, goals, and challenges. Get to know the company and their officers. You want to appear more knowledgeable about the company than your competition.

Build your Internet presence
Start to become known in your field. How do you do this? Get your name out there in a good way. One way is to build out your LinkedIn profile OR Join associations and organizations in your industry and start to ask questions on their elists. OR, write a blog pertinent to your area of expertise. These are all ways to market and build your personal brand.

Personal Branding

What Employers Are Looking For in a Resume 

How often have I heard this from clients:  A company I am interested in wants a resume and I do not now where to begin. I have an old resume, but I know it is not good.

Resumes today are different than those of 15 or 20 years ago. Your resume is your marketing tool and it has to have a compelling message that makes you stand out from the crowd’.

So, how do you move forward?
Ask yourself these questions:

  1. Do I know what to include in a resume?
  2. How will I brand myself to meet potential employer expectations?
  3. What sets me apart from all the others who are applying for this position?
  4. What have been my major accomplishments?

Answers to these question will help you in resume development and will send a clear message to a potential employer.  This kind of information must be included in your resume to aid you in getting noticed by a potential employer.

Next Steps after the Interview

There are a number of important steps to take after you go on any interview …

Send a thank you note after the interview to each person with whom you spoke, thanking them for their time and the information they provided to you. If possible, mention something of interest to you that was said during the interview. This is an opportunity to keep the relationship going and keep you in the mind of the interviewer. You can send either a handwritten note or email. In today’s world, however, a handwritten note will stand out.

Time to evaluate
Once the interview is over, debrief and evaluate how well you think you did. You can write this out, talk to a friend or discuss with a job coach. By reviewing how you did, you will be aware of what improvements to make for the next time. Here are some areas to review:

  • What was your greatest challenge as you participated in the interviewing process?
  • What did you do well during the interview?
  • Where do you need to make improvements for the next interview?

Follow up at some point with the interviewers either through email or a phone call. Before leaving the interview it is important that you discuss with the interviewer when it would be appropriate to reconnect, that is, if you do not hear from them first. And, even if they do not offer you the position, try to get feedback from the interviewers. This will be helpful for the next set of interviews.

Interviewing is a skill
Stay confident during the interview and for the entire job search process. Like any other skill, interviewing needs lots of practice to do well. Remember each time you are asked to participate in an interview, it is an opportunity for you to practice your interviewing skills.  The more interviews you have the more practice you can get. Stay positive and eventually you will succeed.

Gaining The Advantage Among Job Seekers …

Do you know how to stay ahead of the competition?
Over and over I hear job seekers tell me how difficult it is in this economy to get an interview with a prospective employer. The competition is fierce. The resume he or she is using is not working. Usually these comments are followed by: “and that is why I am coming to you. I know I have a good work history and expertise so it must be my resume.”

Guess what, these people are right!

The resume gets you the interview and is the starting point for getting employed. To be competitive you must have a resume that grabs the eye of the hiring manager or HR department. Many think they can create their own résumé.  Much like the patient who is going to self-medicate for a critical illness these people typically wind up with inadequate results.

Can you afford a do-it-yourself resume?
The rule of thumb used to be that for every $10,000 in salary you should figure 1 month of job searching. So, if you are seeking a salary of $80,000 for example, the job search would take on average 8 months. Times are not that good today and that rule of thumb no longer applies. It takes much longer to find a job because of the economy.

What can you do to increase your odds and expedite your job search?
Here’s the key:  utilize every possible advantage to speed up your job hunt. A professionally developed targeted resume with the right key words, format, presentation, personal branding statement and strategy could expedite your job search. If you find employment more quickly and let’s say shorten your job searching by one month, at $80,000 per year you will have an additional $6600 in your pocket!

What is your strategy for staying ahead of the competition?
Your resume is the first impression a potential boss has of  you. If you are an employer looking at a pile of resumes, some done professionally, some not … who do you think would have the edge for getting the job interview?

Remember it is not necessarily about  who is the best candidate, it is about who presents himself or herself the best. My recommendation is that you put aside your ego, invest in your future and hire the best resume writer you can.

Should you have a professional develop your resume?


Does a professional resume really make a difference?
In today’s competitive market place is it worth the money to have someone with resume writing experience develop your resume? As a job seeker you may ponder this approach as you begin your job search, especially when your current resume is ineffective in getting you that coveted  interview.

Here are some things to consider …
If you are among the ranks of today’s job hunters:  1) how do you make the right impression and catch the eye of a hiring manager who looks at your resume for 10 to 25 seconds and 2) what do you put in your resume that makes a compelling case for you to be chosen for the ‘interview’?

Your challenges
Realize that hiring managers get to know you in a quick glance and your resume better be impressive. Even if you are seeking a low-end position, know that the chances of getting noticed in a pile of mundane resumes filled with never-ending bullet points and outdated formatting is unlikely.

Become competitive and gain an edge
For those of you who are not writers and/or have a hard time looking at your work history in the same way a hiring manager would, consider hiring a professional resume writer, one who knows how to entice the reader, makes you shine and positions you for the job/career you are seeking. With such an overwhelming response to job postings and openings, a professionally written resume can give you an edge over all the others who apply.

4 Steps to Take If You Think You Are Being Laid Off

If you are one of those who has not prepared for this economic slump and massive job layoff, realize that it is never too late to take action. Perhaps, your company is planning to downsize, or has already taken steps and you are one of the casualties. What should you do now? How do you maintain balance and momentum?

Here are a few things to think about:

1) Know your objectives and what you are willing to change.
Are you willing to move to another area for a job? Today (March 2009), there is one area in the country that is recession proof – Laredo , Texas .  Are you willing to or even wanting to change your industry? Recession-proof and growth industries include: oil and gas, pet supplies/stores, logistics/technical/environmental consulting, movie/video production, urban transit and support for transportation services, some government functions, etc. Most importantly, know what you want!

2) Develop a plan and follow it.
List out those companies you might wish to work for, look on the Internet or in the classifieds, and do the research. There are companies and industries that are hiring today, especially those in the health and education fields. Talk with recruiters, employment/temp agencies and your network of contacts to gather information. Stay focused and plan ahead for the upcoming day.

3) Get your career documents in order.
Make sure your resume is up-to-date and well-written. There are oodles of competitors in the job market. Your career documents have to be easy to read and clear with the right key words. Make sure you include a ‘branding statement’ that makes you stand out from the crowd of job seekers. Develop a strong cover letter. It gives you another way to ‘sell your skills and value’ to a prospective employer.

4) Keep moving and maintain a peak-performing state of mind.
By this I mean, get out of the house, if you are unemployed. Volunteer and give back. Join organizations to stay active and meet others. Make sure to have a routine that includes exercise.

Today’s job search is more competitive than it’s ever been. The smart candidate knows that it takes energy, thought and focus to move ahead. What are you waiting for?

Finding A Job Is A Job!

There are many steps involved in finding a job. Making sure that all of these steps are addressed is critical in landing a position, especially in today’s very competitive marketplace. If any of the steps are ignored or mismanaged, then the possibility of finding a suitable position for your skills and salary range may, in fact, be at risk.

Here are elements of the job search that need to be part of your action plan for finding the right job:

Career Portfolio: At minimum include your resume and cover letter.  Senior manager levels, might add a bio, project list, addendum, and executive summary to their portfolio of career documents.

Make sure that your resume is targeted to the type of position for which you are applying. Include the right key words, update all information and check for spelling accuracy. Let someone who knows you well proofread your resume and provide you with feedback on the flow, grammar, typos, etc.

As for cover letters, gear each cover letter to the job for which you are seeking and the company to which you are sending it. In another words, be specific in how you can best provide value for the company to which you are applying.

Online and Face-to Face Networking: Include networking as part of your strategy. Make sure that you have a profile and presence on LinkedIn which is a site used by many hiring managers and recruiters  to post positions and to obtain information on candidates.

For face-to-face networking, get out of the house … meet others for coffee, lunch or just to meet. Call those you know and send emails to keep in touch. It is not only about what you know and who you know, but also about who knows you. Stay in touch with everyone. You never know who can pass your name along.

References: Be sure to have your references lined up ahead of time. Talk to these people. They are part of your support team and can be a good sounding board as well as a good reference. Never ask them for a job, but you can ask for advice, especially if they are still part of the current workforce.

Get A Mentor: Transitioning to a new job can become overwhelming, frustrating and stressful. Find a mentor or coach (if you have the funds) to provide guidance and support during the job search process, someone who will listen to you vent and keep you moving in a positive direction.

Follow Up: After an interview send a ‘thank you’ note. It is courteous to do so, and it provides another way to stay in contact with the hiring manager.

Put Together A Strategy and Action Plan: This is the most overlooked step of all. Outline what companies you wish to target, put together daily activities to complete, research the Internet not only for careers, but also for general information about the industry and positions you are interested in, and current business trends.  Hone your interviewing skills and have down pat your elevator speech. You know the one where the interviewer says: Tell me about yourself.  Maybe part of your action plan could be to work for a temp agency, work part time or volunteer. Anything to get your name out there! Most of all stay flexible…about the job, title, salary and geographic location.

There is no one way to find a job, but there are many steps you can take that will keep you positive and going forward in a very competitive environment.

How To Be Recession Proof

We’ve had 12 recessions since 1939 and we’re in the 12th one now. (Recessions are officially announced by the National Bureau of Economic Research). Economic trends project continued job losses of over 1 million more jobs by mid 2009. Whether you have a job or not, very few feel totally safe in today’s environment.

What actions are you taking to make sure your job stability and career stay on a positive course? Here are some suggestions to steady yourself during this economic downturn:

1) Make sure that your career documents are in order. Review your present resume and update it where necessary. Your resume should reflect the value you can bring to a company. Make the resume compelling and use dollar amounts and percentages where you can to show significant changes that are a result of your efforts.

2) The Internet is a great resource tool. Even if employed, look at the job boards from time to time to see what is out there. Be bold and send out your resume. Test the waters. If your resume does not get a response, think about revising it to heighten your message. After all, your resume is your marketing brochure!

3) Now is the time to make sure you have a very strong network. Most jobs (around 35 to 75%) are found through networking. Stay in touch with friends and colleagues. Join a volunteer group and expand your network.

4) If you are not presently working, plan to spend at least 40 hours each week on your job search. Finding a job is a job!!  Sending out resumes is only one part of the job search process. Put a plan together on how to spend each day – eg. doing research on the Internet, networking with friends/colleagues, even working in a part time position (you never know…the company that hires you for part time work might someday hire you for full time employment).

5) This might be the perfect time to re-tool … take some courses that will increase your skill level, or explore other types of careers.

Remember: most recessions last about a year. There have only been 2 recessions in the last 80 years that have lasted 16 to 18 months. The economy will bounce back. Will you be ready!!

How to Run a Successful Job Search Campaign

With all that is going on in the economy today many companies are forced to make cutbacks to their workforce.  Unemployment is at the highest it has been in years in Florida.  A rule of thumb for finding a position: for every $10,000 in salary per month, figure one month of job search time.  So if you are looking for a $50,000 job, that means five months of dedicated effort.

The major difference between successful and unsuccessful job hunters is not necessarily a tight job market, but rather the way they go about their job search.   Here are some key factors to consider:

  1. Plan out your search: put together a clear strategy, target the companies you would like to work for, do the appropriate research on each company, decide how much time each day you will dedicate to your search, organize your search tracking your postings/contacts on an Excell spreadsheet, etc.
  2. Use all possible avenues to find out what positions are available: networking, Internet postings, job fairs, classified ads, recruiters, email campaigns, etc. Networking has the highest return with about 35% or more jobs found in this way.  Remember it is not just what you know that is important in finding a position.  It is what you know, who you know and who knows you!!  However, no one way is the right way. Use them all to speed up your job search!
  3. Make sure your career documents are in order: your resume and cover letter make a statement about your professionalism, attention to detail and overall performance.  A hiring manager looks at a resume for 10 to 25 seconds…make sure your career documents stand out from all the others.
  4. Practice your interviewing skills: very often the best candidate with the best qualifications does not get the job.  The job often goes to the job seeker who is the best communicator and marketer at the time of the interview.
  5. Stay positive: keep a positive state of mind; exercise, eat right and participate where you can in activities that keep you moving forward with enthusiasm.  Remember on average it takes 3 to 6 months to find a position, so be patient and focused.

 

Changing Careers May Require a Change in Your Resume Format

One resume does not necessarily fit all situations. Take for example someone who wishes to change careers, but does not have any specific work history to go with that change. How do you re-orient your resume so that it can show you in the best light, yet maintain credibility and still be an honest snapshot of your work?

The key is to emphasize those core skills which demonstrate your expertise in the ‘new career’ you want. Instead of putting together a typical chronological resume listing all of your jobs and responsibilities, change your strategy and put together what is known as a functional resume that highlights your strengths as they relate to your career change.