How to Stand Out From the Crowd and Surpass the Competition
With numerous cut-backs, lay-offs and shut downs, the labor pool is growing and competition is increasing for openings at all levels. Hundreds may apply for a single job. So, how can you ‘stand out from the crowd’.
Make use of the tools available to you today
There are so many great online sites for doing job search research. Aside from job boards that post jobs, identify companies you want to apply to. Search out employees who work for these companies and make every effort to establish a connection with an employee who works for this company. LinkedIn is a great tool for this.
Before you are interviewed
Go to the company website. Read about their products, services, goals, and challenges. Get to know the company and their officers. You want to appear more knowledgeable about the company than your competition.
Build your Internet presence
Start to become known in your field. How do you do this? Get your name out there in a good way. One way is to build out your LinkedIn profile OR Join associations and organizations in your industry and start to ask questions on their elists. OR, write a blog pertinent to your area of expertise. These are all ways to market and build your personal brand.





If you are one of those who has not prepared for this economic slump and massive job layoff, realize that it is never too late to take action. Perhaps, your company is planning to downsize, or has already taken steps and you are one of the casualties. What should you do now? How do you maintain balance and momentum?
There are many steps involved in finding a job. Making sure that all of these steps are addressed is critical in landing a position, especially in today’s very competitive marketplace. If any of the steps are ignored or mismanaged, then the possibility of finding a suitable position for your skills and salary range may, in fact, be at risk.
We’ve had 12 recessions since 1939 and we’re in the 12th one now. (Recessions are officially announced by the National Bureau of Economic Research). Economic trends project continued job losses of over 1 million more jobs by mid 2009. Whether you have a job or not, very few feel totally safe in today’s environment.
With all that is going on in the economy today many companies are forced to make cutbacks to their workforce. Unemployment is at the highest it has been in years in Florida. A rule of thumb for finding a position: for every $10,000 in salary per month, figure one month of job search time. So if you are looking for a $50,000 job, that means five months of dedicated effort.
One resume does not necessarily fit all situations. Take for example someone who wishes to change careers, but does not have any specific work history to go with that change. How do you re-orient your resume so that it can show you in the best light, yet maintain credibility and still be an honest snapshot of your work?

